2019 "Hermann Cup" the 12th international Conference on Beer and Beverage Technology will be held in Jinan on November 1-13, 2019. This seminar will be Co-organized by Doumens Germany, the Association of Brewing Chemists (ASBC) and the Japan Beer Industry Association (BCOJ).This would be a great event for cooperation between China, Germany, the United States and Japan’s beer industry. The expert lineup is unprecedented and the scale of the conference will greatly exceed that of previous years.

The seminar will focus on the latest concepts of new beer technology, new processes, new equipment and quality management, energy saving and sensory evaluation in the past one or two years. With the world's brewing beer market rising, the domestic beer companies have also launched or are developing their own unique crafts, but how to use the existing advantages of beer companies to launch special crafts, how to balance mainstream beer and specialty How to carry out characteristic marketing with the proportion of brewing and special craftsmanship etc. This is undoubtedly a realistic problem that cannot be avoided in the face of mainstream beer companies!

In response to the above problems, the theme of this symposium is“New Products and New Marketing”, which includes innovations in specialty products such as turbid IPA, fruit Cider, and sour beer, as well as innovations in product balance and new marketing. This will undoubtedly benefit the mainstream beer companies in researching and developing specialty brewing, stabilizing product quality, promoting product sales, and obtaining rich returns, so as to take the lead in the fierce market competition and be invincible!

The main speakers of this seminar are world-famous beer masters, industry authorities and marketing experts. They not only have extensive professional theoretical knowledge, but also have rich practical experience and achievements in their respective fields of expertise. extraordinary!

Check-in location 1 Shandong Jian city Xicheng Quanying Hotel (2567 Ziwei Road, Changqing District, Jinan City) Registration time November 10, 2019, all day: conference fee: 2600 yuan, accommodation and self-care.

Conference contact: Cui Yunqian 13064076256, cuiyungian@n 16.com